Some college athletes are being asked to sign away the rights to their own tattoos. At least one college wants to sell the rights to its players’ dance moves.
NCAA schools are going to contractual extremes when it comes to the name, image and likeness deals that they are now signing in the expected new era of direct college payments to athletes. The deals, which could become effective this summer, are designed to be generous enough so athletes will commit to a school but also stringent enough to stop the constant churn of transfers that has introduced upheaval in college sports.