Brenden Rice has been adamant from the start his NIL brand will not be defined by his father.
But that does not mean brands don’t see him as a vehicle to entering into an endorsement contract with Jerry Rice. The Colorado transfer headed towards Los Angles this offseason, joining USC. He recently brought on A&P Agency for NIL representation, too.
The third-year wide receiver has been wanting to ink a deal with a car dealership for a while. It’s not hard to understand why an athlete would want to find a way to land a set of wheels, especially on the West Coast. But while A&P continued to work diligently for its client, multiple dealerships inquired about having Jerry join his son in a promotion.